Business Management Skills

Information and Resources for Managers and Supervisors

Surely There Is A Danger Of Over Saturation With The Large Numbers Of Franchisors Operating In Related Industries

December 3rd, 2009 by managementskills

When looking at the presented franchises that are for sale over the internet, at Franchise exhibitions and in the magazines you may be forgiven for wondering how it can be that there is opportunity for them all. Surely there must be a predetermined amount of business that these opportunities have already sailed right by. This is a reasonable assumption especially when you take into account the competition not only from comparable franchises but also from the throng of independent and individually owned businesses doing exactly the same thing.

The problem is at it’s height in the franchises that sit in the service area. Here we see for example many “cleaning” franchises for purchase and also, when reviewing local listing websites, a lot of individuals working as cleaners, not to mention the independent larger organisations who have not gone down the franchise path. Is it safe to say that, because of their marketing control the franchises will always take the custom away from the other groups? Possibly so. An individual searching for a cleaner may be pulled towards a franchised company because they have a identifiable brand, possibly because they believe that the franchised business will perform to a higher benchmark or that they will have a more committed workforce. Whatever the motive it is probable that they will draw more customers.

That still does not surmount the issue of the many different franchisors selling similar opportunities and if you are considering a Franchise Opportunity it is crucial to get to the bottom of this issue. It is also important to appreciate that, although many franchises are on available the number is not continually increasing. As new franchisees come in at the start of the process, so existing ones leave the business behind. There are a few motives for this, some positive, some negative. On the positive side, the Franchise For Sale allows a stepping stone to an individual enthusiastic to run their own business. When the lessons have been learned and the individual is confident they regularly leave behind the model of the franchise as it has become too constrained for them. They are then free to set up their own business and hopefully collect higher rewards. On the down side, even though a careful selection process some individuals who opt to purchase a franchise basically cannot make the business work. Despite, in a lot of situations the best efforts of both the franchisor and franchisee some individuals do not have what it takes to make a success of the opportunity.

Both of these results mean that although there is a regular take up on franchises there are also vacant positions becoming available regularly as well. This goes some way to explaining the lack of saturation too, so even service sector franchises will go on to offer good opportunities to those who are able.

However one sure fire way to eliminate the worry of saturation altogether is to consider one of the franchises that necessitates a decent element of training before you step into the role. This cuts down the amount of interested applicants in the first place, but individuals still leave the franchise structure in good numbers as they take their well developed skills into their own business.

This entry was posted on Thursday, December 3rd, 2009 at 8:24 pm and is filed under Time Management Skills. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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