Don’t Be Shocked By The Inflexibility Of The Franchisors, It Is Necessary To Ensure The Smooth Running And Success Franchise Operation
February 6th, 2010 by managementskills
When you initially step into the realms of a Franchise Opportunity one of the first things to come to your attention will most certainly be the bulk of the “rule book”, or the paper that sets out the foundation under which you may conduct your business within your contract. There will also be a significant amount of detail around the consequences of not abiding by these rules, some of which will be severe.
It is also disconcerting for a new franchisee to realise that the good ideas that he comes up with on how to improve the running of the business are nine times out of ten not taken on the franchisor, and more than that are disallowed going forward. This is all very much part of the Franchise tradition. A culture that causes a substancial amount of stress and annoyance for individuals having just recently purchased a Franchise For Sale and less so for those who are old hats at the franchise model.
Those with more familiarity of the ways in which a franchise model works can appreciate the necessity for conformity across the board. This in general means that the same conditions apply to all franchises across the country but similarly it could apply overseas too.
The model must be easy to reproduce all over the territory in which it operates and therefore should be configured to allow regional differences in the system. The model must also take into account that the individuals running each franchise will have different capabilities and so it must be clear and helpful enough for all to cope with. This can sometimes mean that an individual with extra skills in a particular area is restricted in his actions as the rest of the franchisees would just not be able to work at that level.
A lot of the compliance boils down to the ease in which the Franchise operator can review and control the complete team. If every franchisee for example was submitting sales figures in a different arrangement it would be very time consuming to appraise the overall picture and so all franchisees must use the same reporting system. If one franchisee decided that he was going to put a deal together for a particular bundle of products in a given month the sales of the franchisee in the adjacent patch may be affected. This could spiral to a complaint to the franchisor. A few of these kinds of situations needing attention and the franchisor is using all his time resolving disputes rather than continuing to grow his organisation.
So the rule book, although huge, is there for a very good reason, the continued expansion of the whole organisation. If you are considering a Franchise Opportunity do not necessarily be dissuaded by a large and exhaustive list of do’s and don’ts. Often it is a indication that the franchisor has great plans for the business and has the determination and drive to get it there. This of course is just what a potential franchisee wants to hear as the brand and organisation growth will have a massive affect on the profits for each franchisee.
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