Business Management Skills

This article discloses a chiropractic marketing approach that can get you 30 new patients every month. You will learn how to use inexpensive television infomercials to place your message front and center in front of thousands of people and then let the law of averages do the rest.

What is the most effective way to get 30 new patients per month?

Tap into the law of averages.

I have worked out many ways to generate significant patient flows using high probability methods. In this article, I’m going to talk about one very successful and proven way to generate a serious patient flow that has stood the test of time but could be considered by some to be outside the box in approach.

What am I talking about?

Running a Chiropractic Infomercial!

This approach is rarely used by practitioners as it is a new idea for them. It also requires you to get out of your comfort zone. But this method has proven very successful and effective.

‘You’ve got to be kidding. An infomercial to get patients?’

Now hold on. Before you call me crazy give me the gift of an open mind here. You see, for some reason a practitioner is more likely to invest a few thousand dollars running 30 second TV commercials then they are to run a half-hour TV-show style practice infomercial that could bring in substantially more patients for approximately the same cost.

Why is that? The reason is TV infomercials have gotten a bad rap. The Practice Infomercial is one of the most reliable and inexpensive forms of mass marketing that exists for you. Inexpensive in terms of bang for the buck.

I know what you’re thinking. I can’t see myself running a television infomercial. Aren’t those things for selling knives?

Let’s set those misconceptions aside.

The reason this chiropractic marketing strategy works extremely well is the same reason why giving community lectures works.

Imagine if you could package your proven lecture and instead of presenting it for 20 people at the rotary club, you could present it for thousands of people at once.

That’s what a chiropractic infomercial really is.

Just imagine the effect of over 5,000 people becoming aware of how you can help them?

We could both agree that the law of averages would insure us a certain percentage of patients.

The power of the Chiropractic Infomercial is you get a chance to give a lecture to thousands of people for a fraction of the cost of billboard advertising. If you dare to give this a try, I can assure you that your odds of success are high and you will become a mini-celebrity amongst your patients and in your town.