Business Management Skills

If you love to promote, a career as a promotions manager might be for you. Learn essential information about the career, find out how many promotions managers are needed today, and in near future, and learn about some great online business schools that can get you to your new career in no time.

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Overview for Promotions Managers

Promotions managers supervise promotions specialists. These managers direct promotions programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with buyers, promotions programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Employment Situation

There were about 47,000 promotions managers at work in the United States in May 2006. About 25 percent of them worked in the professional, scientific, and technical services industries and the wholesale trade.

Employment of promotions managers is expected to increase by 12 percent through 2016. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Education Outlook

Most promotions management positions are filled by promoting experienced staff or related professional personnel. Many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists. In small companies where the number of positions is limited, advancement is usually slow, while in larger firms, promotion may happened more rapidly.

Salary Expectations for Promotions Managers

Median annual earnings in May 2006 were $73,060 for promotions managers. The highest promotion manager salaries were found in the professional and commercial equipment and supplies merchant wholesale industry and totaled $119,540 per year.

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